| ad·ver·tise·ment - a public
notice published in the press or broadcast over the air
+
ed·i·to·ri·al - an
expression of opinion that resembles a newspaper, magazine or television
article
+
ex·pert
- a person with special knowledge or ability who performs skillfully
=
Ex·per·to·ri·al
- blend of advertisement,
editorial and expert: an advertisement that
imitates editorial format written by an expert |
|
"Expertorials™"
make you the local authority in real estate.
- The
Expertorial™ Program
Best Image Marketing
syndicates real estate editorial columns, known
as Expertorials™, in over 1000 newspapers
throughout North America. New newspapers are syndicated
on an ongoing basis. In each newspaper or community
website, we feature one local leading real estate
agent.
- Exclusivity
You will be the
only Featured Expert™ in the newspaper or
on the community website which gives you the competitive
edge
- Program Duration:
The program is either 26 or 52 weeks long. Your contract term will automatically renew unless you give us 30 days notice of cancellation.
- Service:
FOR PRINT:
Our staff lays out your column in whatever graphic
style you prefer and emails it with your 26 or
52 columns for approval. You are welcome to make
changes in both the mockup and the columns. Upon
your approval we make any necessary changes and
send the material to the newspaper and set it
up with the ad rep.
FOR ONLINE: Our staff lays out
your online ad in the graphic style you prefer.
The online product already includes 52 carefully
chosen columns that rotate in your ad and are
updated quarterly. We work with you or your webmaster
to create a page on your personal website that
houses the entire library of 52 columns. We also
set up your ad with the newspaper or community
website that will link to your personal website.
An Illustration of a Typical
Newspaper Expertorial™
Your Byline Title: This is the title of your
column. You can create your own, or our staff will help you choose from titles
that have proven effective.
Your Photo: Your photo is the focus of the
column. It will draw people's attention. Soon they will remember you and begin
to associate you with real estate in your community.
Your Name: Week after week people will read
your name. So, naturally, when they think of real estate, they will think of
you!
Column Title: Each of your weekly columns
comes with a title that has been proven effective at attracting
readers.
Column: Each week another excellent article
will appear, written by professional and experienced writers.
Your Closing
Lines: Your closing tells your readers
how to contact you directly. We customize these
closing lines just for you.
Your Logo:
As an additional option, we can include your logo
at the bottom of your column.
An Illustration of a Typical
Online Expertorial™
